Narrative Video Ads for Vaping Prevention
What You Need to Know Before You Apply
What is the purpose of this trial?
The purpose of this study is to evaluate the persuasive effectiveness of narrative advertisements: with acted-out plots (where characters enact a vaping-related experience) versus narrative advertisements without acted-out plots and control. Using a 3-arm between-subjects randomized design, approximately 1,910 adolescents and young adults (aged 13-20) in the U.S. who vape or are susceptible to vaping will be recruited online. Participants will be randomly assigned to view video ads from one of three conditions (narrative with acted-out plots, narrative without acted-out plots, or control videos) and complete a post-exposure survey evaluating message engagement, emotional response, perceived effectiveness, and psychological reactance.
Who Is on the Research Team?
Sarah Kowitt, PhD
Principal Investigator
UNC Lineberger Comprehensive Cancer Center
Seth M Noar, PhD
Principal Investigator
UNC Lineberger Comprehensive Cancer Center
Are You a Good Fit for This Trial?
This trial is for U.S. adolescents and young adults aged 13-20 who currently vape or are at risk of starting to vape. Participants will be recruited online.Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Treatment
Participants view video ads and complete a post-exposure survey evaluating message engagement, emotional response, perceived effectiveness, and psychological reactance
Follow-up
Participants are monitored for changes in vaping risk beliefs and behavioral susceptibility after exposure to video ads
What Are the Treatments Tested in This Trial?
Interventions
- Acted-Out Narrative Ads
- Neutral Control Videos
- Non-Acted-Out Narrative Testimonial Ads
Trial Overview
The study compares three types of video ads: acted-out narrative ads about vaping, testimonial-style narrative ads without acting, and neutral control videos. Each participant watches one type by random assignment.
How Is the Trial Designed?
3
Treatment groups
Experimental Treatment
Active Control
Non-Acted-Out Narrative Video Ads
Acted-Out Narrative Video Ads
Control Videos
Find a Clinic Near You
Who Is Running the Clinical Trial?
UNC Lineberger Comprehensive Cancer Center
Lead Sponsor
Food and Drug Administration (FDA)
Collaborator
National Institute on Drug Abuse (NIDA)
Collaborator
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