Young Adult Food Messaging Experiment
What You Need to Know Before You Apply
What is the purpose of this trial?
The primary objective of this study is to identify the food counter-marketing messages (i.e., messages that describe deceptive marketing tactics used by food companies) that are perceived as most effective among young adults.
Who Is on the Research Team?
Anna H. Grummon
Principal Investigator
Stanford School of Medicine
Are You a Good Fit for This Trial?
What Are the Treatments Tested in This Trial?
How Is the Trial Designed?
1
Treatment groups
Experimental Treatment
Participants view 26 messages. Messages cover five counter-marketing topics: (1) lying about unhealthy products being healthy, (2) engineering foods to be addictive, (3) covering up evidence about the harms of consuming unhealthy products, (4) targeting groups, (5) piggybacking on social causes to promote products. Each topic is presented in five framing variants: an unframed version and four values-based frames that connect the message to a value (e.g., authenticity, fairness). Participants also view one control message, for a total of 26 messages (5 topics × 5 framing variants, plus 1 control). Topic order is randomized across participants; within each topic, the five framing variants are presented consecutively in random order.
Find a Clinic Near You
Who Is Running the Clinical Trial?
Stanford University
Lead Sponsor
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Collaborator
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